An Aisle of Cereal? Where Is the Rice? Supermarkets in Different Cultures May Add to the Difficulty of Readjustment

By Raquel Arouca.

Published by Food Studies: An Interdisciplinary Journal

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

When students go abroad, they learn to eat according to the norms of the new culture and with what is available. Upon the return home, they realize that they have changed, and although the supermarket stayed the same, the experience of going through it is different. In reentry shock, little things can create a larger emotional response than expected; a quantitative mini-study compares the amount and variety of milk, jam, coffee, rice, beans, and cereal in supermarkets located in Brazil with those located in the USA, and what impact these differences may have during the readjustment period or the reentry shock phase when students return home.

Keywords: Supermarket, Reentry Shock, Reverse Culture Shock, Food, USA, Brazil

Food Studies: An Interdisciplinary Journal, Volume 1, Issue 3, pp.35-48. Article: Print (Spiral Bound). Article: Electronic (PDF File; 732.819KB).

Raquel Arouca

Graduate Student, Graduate School, The University of Montana, Missoula, MT, USA

Raquel Arouca is a graduate student at The University of Montana working on the issue of Reentry Shock and Reentry Support Programs. She is passionate about helping students understand and make the best of their Study Abroad Experience. She has studied different facets that influence Reentry Shock that include communication (verbal and non-verbal), linguistic changes, anthropological (food and culture), and psychological issues of the phenomenon. She believes that Reentry Support Programs are essential in order for students to make the most of their experience abroad and enhance their education and personal growth. She often volunteers her time in between classes to promote intercultural interactions either through guest speaking engagements in classrooms or teaching middle school children how to make Brazilian food.