|Published online: September 16, 2015||$US5.00|
Food rhetoric is an increasingly popular type of discourse. The rhetoric of food waste is clamoring to be heard amongst the many other vociferous food rhetorics presently dominant in the public discourse. This work examines the rhetorical construction of food waste by analyzing a spectrum of “food waste” frames appearing in contemporary US public discourse. Dominant food rhetorics point audiences’ attention to certain frames of understanding, issues, lenses, and grammars. Even though the rhetoric of food waste has gained more attention in the last few years, it is still formative. Drawing upon Cox’s definition of the public sphere and employing frame theory, this paper analyzes food waste discourse emanating from the US, including popular media, journalism, social movements, citizens groups, and community organizations. The analysis includes food waste diagnostic, prognostic, and motivational frames and discusses the implications of these historically bound and culturally specific rhetorical constructions.
|Keywords:||Food Waste, Rhetorical Framing, Public Discourse|
Food Studies: An Interdisciplinary Journal, Volume 5, Issue 4, December 2015, pp.43-57. Article: Print (Spiral Bound). Published online: September 16, 2015 (Article: Electronic (PDF File; 443.064KB)).
Associate Professor, Department of Communication, College of Arts, Humanities, and Social Sciences, Humboldt State University, Arcata, California, USA
Assistant Professor, Department of Communication Studies, Texas State University, San Marcos, Texas, USA